In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?

Discussed in this episode:

• The common mistake in thinking influencer marketing is for social only

• Full funnel influencer marketing examples

• How ABM & influencer marketing can work in tandem