In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?

Discussed in this episode:

• The move toward "ungated" software
• The evolution of the Saas sales role
• How to enhance your trial/demo experience