Business owners often struggle with setting the right price for their products or services due to self-doubt, observes business coach and trainer Jim Cocks. It’s important, he says, that business owners have the confidence in their offerings and be willing to increase prices to reflect their quality and value. Finding the right pricing balance requires consideration of competitors, affordability, and the current economic climate. Jim Cocks is author of ‘Build, Excite, Ignite: How to beat burnout and build a six-figure business in 12 months’.

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