Why it was selected for "CBNation Architects": Mission, vision, and values are so important. I love speaking with Taylor and her process and how she understood this when there is a tough decision that her clients have to make to be a good filter and guide the ultimate decision to be in alignment. I think the mission, vision, and values speak to this human aspect of the business so it's so impactful that this is the first thing she gets when working with clients. 

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Previous Episode: https://iamceo.co/2019/02/02/iam173-educator-brand-builder-and-self-care-advocate-helps-clients-build-their-brands/