In this episode, we have Aleric Heck, a YouTube Ads expert and the founder of AdOutreach.

Aleric shares his journey from starting a YouTube channel when he was 12 to becoming a market leader in the YouTube advertisements industry.

He discusses how his company uses custom audiences in Google to target potential customers based on their past internet activity.

Besides, Aleric talks about his AI ad targeting software, 'Keyword Search', and his broader mission to increase business's impact on the world. 

Website: adoutreach.com

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