Nicole Lasker is the third generation of her family to operate Lasker Jewelers in Eau Claire, WI (with expansion to Rochester, MN a number of years ago). She talks about staying in the family business but only after gaining experience and perspective working outside of it.

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The changes in business locally and in her industry over the last 25 years. Her motto on working with staff, how she remains motivated and ways she has adapted to changing standards over the years