Today's guest helps entrepreneurs build real relationships in their subscriber's inbox, turning subscribers into true fans and brand evangelists. In her free time, you'll usually find her typing away furiously at her laptop writing e-mails, reading a book, or at the baseball field with her two boys. I'm excited to introduce you to digital marketing coach, Jennifer Wilson.
In This Episode You'll Learn
- Relationship marketing--what it is, benefits, how to use it in e-mail marketing, and how it can seem counter-intuitive to what you might think (and also what is being taught in the marketplace right now).
- How to re-engage with your audience if you've not e-mailed them in a while.
- Use the 80/20 rule when emailing your subscribers (value/selling)
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