In the fourth episode of the Online Business Basics series, Jill shares the importance of email marketing as a foundational business principle. It may seem like an old or unimportant concept, but the old saying that the buyers are in your email list is still true to this day. Email marketing is permission-based marketing, which is a perfect system for both you and your audience—those who want your content get exclusive access, and those who don’t can just opt out. Unsubscribes, just like unfollows, are going to happen, so you can’t take them personally. Jill shares strategies for building an email list, including evergreen call to action and lead magnets, and encourages consistent communication with subscribers to keep them nurtured and ready to buy when the time is right.

 

Listen to Online Business Basics Part 1, Part 2, Part 3

 

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

 

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

 

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com