On this aftershow episode, host Katya Allison is joined by Rachel Davidson, Sarah Crow, Caroline Stern, Rebecca Beach and Kristen Gioscia, Influencer Marketing Strategists at GRIN.

Looking back at 2022, and ahead to 2023, the GRIN team has several insights into the future of influencer marketing:

- The uncertainty of TikTok’s future has put a spotlight on how some brands have invested too heavily in a single platform without diversifying their online presence.

- Economic shifts will likely lead to a rise in affiliate marketing campaigns as brands reevaluate their marketing budget.

- Historic metrics aren’t as authoritative as they used to be and sentiment analysis is becoming a more useful data set.

- Product seeding will find greater future success through authentic reviews, not just exposure from large-scale influencers.

These words of marketing wisdom prepare brands and influencers to launch into 2023 with a strategy for success.

- GRIN

- Katya Allison

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit Grin.co.

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