On today’s episode, host Katya Allison is joined by two members of Historic Agency: Mark Miller, Co-Founder and President, and Ted Vaughn, Partner - Brand, Culture and Strategy.

Mark and Ted literally wrote the book on company culture and, in their conversation, they share a few key insights into building a brand’s cultural identity:

- Culture has to have concrete mechanics attached to it; it can’t be abstract.

- Brand alignment can be more important than a traditional “healthy” culture.

- Don’t sacrifice good culture for the sake of keeping one high-performing employee.

- A successful cultural framework can turn your employees into brand ambassadors.

- Employees should have the same experience with a brand’s identity and culture as customers.

Company culture is intrinsically connected to brand identity and should be a part of all marketing conversations within an organization.

- Mark Miller - Instagram - https://www.instagram.com/markdotdo/?hl=en

- Ted Vaughn - Instagram - https://www.instagram.com/tedvaughn/?hl=en

- Historic Agency - https://historicagency.com/

- Historic Agency - Instagram - https://www.instagram.com/historicagency/

- Culture Built My Brand - https://www.culturebuiltmybrand.com/

- Katya Allison - https://www.linkedin.com/in/katyaallison/

- GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/

#Content #influencermarketing #ecommerce #creatormanagement

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