In today’s Customer Spotlight, host Katya Allison hears from FIVE Years Apart sisters Carolina Torrens, CEO, and Belen Torrens, COO, about their relational approach to connecting brands and influencers.
The Torrens sisters know that knowledge is king when building a successful marketing strategy. In the early days of any campaign, they’re avid information gatherers, and FIVE Years Apart uses that information to foster mutually beneficial relationships between brands and influencers.
Carolina and Belen build successful brand relationships through a holistic marketing philosophy that includes:
- A concerted effort to provide exceptional customer service.
- Amplifying brands’ and creators’ existing voices rather than changing them.
- Building personal relationships with clients before beginning the actual marketing work.
- Targeting the whole marketing funnel to maximize ROI.
- Appreciating the intangible word-of-mouth value of gifting campaigns.
- Creating brand authenticity that feels trustworthy to potential customers.
Their metric-driven strategy, taken together with an emphasis on authenticity and collaboration, delivers a meaningful ROI while also cultivating healthy brand partnerships.
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