On today’s Customer Spotlight, host Katya Allison is joined by Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co.

In their conversation, Jess offers a few words of wisdom for smaller brands seeking to effectively leverage influencer marketing:

• Good relationships will lead to more authentic influencer marketing campaigns.
• Paid partnerships with influencers who haven’t previously tried the product are often ineffective.
• Flat rate partnerships may not work in the budget of a smaller brand.
• Brand awareness and content engagement can be more meaningful initial metrics than revenue or sales.
• Micro-influencers with a stronger online community can drive a better engagement ratio than macro influencers.

Jess’ advice for brands with limited resources can help propel an organization’s marketing efforts into competition with some of the best marketers around.

• Osmo Salt Co. - Website - https://www.osmosalt.com/
• Osmo Salt Co. - Twitter - https://mobile.twitter.com/osmosalt
• Osmo Salt Co. - Instagram - https://www.instagram.com/osmosalt/?hl=en
• Katya Allison - https://www.linkedin.com/in/katyaallison/
• GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/

#Content #influencermarketing #ecommerce #creatormanagement

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