On today’s episode, host Katya Allison is joined by Mark Pollard, Host and CEO at Sweathead and Author of “Strategy is Your Words”, for a discussion about creativity in the marketing space.

Sometimes, marketers can get bogged down by data and it causes brands to lose the human spark that made them compelling. Mark offers a few words of wisdom to combat this:

- Clarify common department language and create definitions that everyone can clearly understand.

- Learn to view ideas as combinations of thoughts that are specific and novel.

- Rework the way creative briefs are formulated. Simple, creative and interesting briefs produce better content than long, data-centric briefs.

- Use data but don’t let your team be chained down by it. Once data starts squelching creativity then it’s no longer helpful.

Mark’s approach to marketing hopes to reinvigorate the creativity and empathy that he believes many businesses are lacking.

• Mark Pollard | Twitter - https://twitter.com/markpollard
• Sweathead | Website - https://sweathead.com/
• Sweathead | Twitter- https://twitter.com/Sweathead
• Strategy is Your Words | https://sweathead.com/products/strategy-is-your-words/
• Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/
• GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/

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