On today’s aftershow, host Katya Allison hears from Audrey Van Vark, Senior Influencer Manager at Mari + Gold, about how she manages relationships with influencers of varying sizes.

In managing influencer relationships, Audrey offers several words of wisdom:

- A small community of dedicated micro-influencers is better than a macro-influencer who has a weak brand relationship.

- Strong influencer relationships will create a better long-term ROI than paid partnerships.

- Organic posts often create more loyal and committed customers than paid campaigns.

- Paid content should be the final nail that closes the deal on customers who were attracted through organic content.

- No one influencer can be all things to all people. They will each have strengths and weaknesses.

- Even the most talented social media manager needs a team behind them to perform effectively.

As Audrey explains in this interview, healthy relationships are the bedrock of any successful influencer marketing campaign.

Audrey Van Vark - https://twitter.com/audrey_vv

Mari + Gold - https://mariandgold.com/

Mari + Gold - https://www.instagram.com/mariandgoldagency/

Katya Allison - https://www.linkedin.com/in/katyaallison/

GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/

#Content #influencermarketing #ecommerce #creatormanagement

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