In today’s conversation, host Katya Allison is joined by Jason Bergman, Co-Founder of MarketPryce, to discuss the impact of the NIL ruling on brands’ relationships with student athletes.

In light of the new rules surrounding student-athlete income, brands need to keep several important factors in mind:

- The cost of entry is often very low for the majority of student athletes.

- Gen Z students can be a valuable resource in helping a brand appeal to a younger market.

- Student athletes can often be more committed to a brand’s message than the average influencer.

- The post-NIL world is still evolving and there are still disagreements about standard best practices.

- Time management is much more challenging and much more important when working with students.

Student athletes are a newly available market for brands to market through, but doing so requires a different approach than with many influencers.

Jason Bergman - Twitter - https://twitter.com/bergmantweets?lang=en

Jason Bergman - Instagram - https://www.instagram.com/_j_berg_/?hl=en

MarketPryce - Website - https://www.marketpryce.com/

MarketPryce - Twitter - https://twitter.com/marketpryce

MarketPryce - Instagram - https://www.instagram.com/marketpryce/?hl=en

Katya Allison - https://www.linkedin.com/in/katyaallison/

GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/

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