Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research. 



Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. 



Find Erin Online:



LinkedIn: https://www.linkedin.com/in/erinsowell/ Email: erin.sowell@thoughtfulresearch.com Website: https://www.thoughtfulresearch.com/ 



Find Chris Online:



LinkedIn: https://www.linkedin.com/in/hauckeye/ Email: chris@hauckeye.com Website: https://www.hauckeye.com/  



Find Jamin Online:



Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 



Find Us Online: 



Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 



Music: 



“Clap Along” by Auditionauti: https://audionautix.com 



This Episode is Sponsored by:



The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 



Full-time on campus Full-time online Part-time online



NEW FOR 2022: 



If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 



In addition to the certification, all the courses you complete will build toward your graduation.



If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.



HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 



For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 







[00:00:00]



Jamin Brazil: Today is July 4th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their whole degree program, simply begin with one of their three course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.MSU.edu/marketing. Again, BROAD.MSU.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account visit HubUX.com. If you are in the US, Happy Independence Day. I'm going to provide a bit of a history lesson along with some editorial privilege that I'll be taking. Given current events, some of you may find this offensive, so I'm apologizing ahead of time. My intent is to help ensure that we as research professionals can continue to have productive conversations and keep open minds during these highly emotional times. Two hundred and forty-six years ago on July 4, 1776, the Continental Congress formally adopted a declaration of independence. From then on, the Fourth of July became the day that we as Americans celebrate as a birth of American independence. But independence from what exactly? Well, in short taxes without representation, but put more simply taxes without direct benefit. According to Wikipedia, American colonists objected to being taxed by the British Parliament,