Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group.



Founded in 2008, The Palmerston Group is a qualitative market research agency. 



Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada. 



Daniel has two active TikTok channel. danielberkal and thepalmerstongroup. 



Find Daniel Online:



Email: daniel.berkal@thepalmerstongroup.com TikTok: https://www.tiktok.com/@danielberkal TikTok: https://www.tiktok.com/@thepalmerstongroup LinkedIn: https://www.linkedin.com/in/danielberkal/ The Palmerston Group: https://www.thepalmerstongroup.com/ 



Find Jamin Online:



Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 



Find Us Online: 



Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 



Music: 



“Clap Along” by Auditionauti: https://audionautix.com 



This Episode is Sponsored by:



The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 



Full-time on campus Full-time online Part-time online



NEW FOR 2022: 



If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 



In addition to the certification, all the courses you complete will build toward your graduation.



If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.



HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.







[00:00:03]



Jamin Brazil: Hey, everybody. Today we are joined by Daniel Berkal. He is the SVP of Research at the Palmerston Group. Founded in 2008, the Palmerston group is a qualitative market research agency. Prior to joining the Palmerston group, Daniel served in senior roles at Young and Rubicon, Research International, and Synovate. He also is a professor at Humber College in Toronto, Canada. Daniel is a huge TikToker, in fact, I believe that he has the number one channel in TikTok for market research purposes. You can find him personally under his first and last name altogether, Daniel Berkal, and you can also find him with the handle The Palmerston Group, and I'll include links to both of those in the show notes. Daniel, welcome to the show.



[00:00:54]



Daniel Berkal: Thank you very much. Thanks for having me. It's a pleasure to talk to you.



[00:01:00]



Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's program at BROAD.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. So you had jumped in with both feet into TikTok, both from an educational perspective and also as an entertainer. The content that you generate is just fantastic. You post, I think you post daily. It certainly feels like that, from my feed.