My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch.



The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations. 



Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies.



Find Kate Online:



LinkedIn: https://www.linkedin.com/in/katherineecaldwell/ Abercrombie & Fitch: https://corporate.abercrombie.com/ 



Find Jamin Online:



Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 



Find Us Online: 



Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 



Music: 



“Clap Along” by Auditionauti: https://audionautix.com 



This Episode is Sponsored by:



The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 



Full-time on campus Full-time online Part-time online



NEW FOR 2022: 



If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 



In addition to the certification, all the courses you complete will build toward your graduation.



If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.



HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 



For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 







[00:00:00]



Jamin Brazil: Hi, everyone. You're listening to the Happy Market Research Podcast. I am Jamin Brazil, your host. Our guest today is Kate Ioas, senior customer insights at Abercrombie and Fitch. The original Abercrombie and Fitch was founded in 1892 in New York city by David T. Abercrombie. He was an outfitter for the elite outdoorsman. Today Abercrombie and Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie and Fitch, Kate served in the research function at Disney parks, the MarTech group, and rocket companies. Kate, welcome to the podcast.



[00:00:39]



Kate Ioas: Thank you so much. Really happy to be here.



[00:00:43]



Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing, again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. It's a huge honor to have you here. And as always, I like to provide a little bit of context for our listeners. Let's start with the first question. What did your parents do, and how did that inform what you do today?



[00:01:53]



Kate Ioas: For sure. So kind of interesting. So I'm obviously big in the corporate world and neither of my parents really were. My dad was actually a teacher growing up and he volunteered a lot in our school, as did my mom. Taught us art lessons, were involved in all the school carnivals and after prom and all that.