With consumerism at the forefront of healthcare strategies, the need for effective customer relationship management (CRM) systems to manage data and interactions is becoming more important. Unfortunately, there are many misconceptions and gaps in understanding the role of CRM in healthcare and how it fits into the overall healthcare ecosystem.

Join Craig Kartchner, AVP of Marketing and Customer Experience, HonorHealth, and podcast host, Alan Tam, as they discuss common misconceptions and how CRM fits into the broader healthcare strategy and ecosystem. With this information, healthcare providers can make more informed decisions about how to best incorporate CRM into their business.

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