Reported by Higher Ed Dive, the birth rate decline since the 2008 recession is going to start showing up in our 2025 entering classes. But will this 15% decline be an inevitability for all institutions, or hit some harder than others? Specifically in Connecticut, where population growth already ranked 48th out of 50 states, institutions like Western Connecticut State University are using big data modeling to find new pockets of students their prior enrollment marketing targeting would have ignored.