In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Dr. Aaron Ahuvia about CSR creating a brand people love.
Dr. Aaron Ahuvia (https://www.linkedin.com/in/aaron-ahuvia-2971034/) is a professor of marketing at the University of Michigan–Dearborn College of Business and the most widely published and cited academic expert on noninterpersonal love including brand love. He is also a leading expert on how our happiness is influenced by money and materialism. He has been ranked 22 in the world for research impact in consumer behavior, and ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. Professor Ahuvia studied philosophy at the University of Michigan before getting a PhD in marketing from the Northwestern University’s Kellogg School of Management. From there he became a professor at the University of Michigan’s Ross School of Business and then a Full Professor at the Collage of Business on UM’s Dearborn Campus Dr. Ahuvia also holds an appointment as a Professor at the University of Michigan Penny W. Stamps School of Art & Design. Dr. Ahuvia has over 100 publications and presentations. He does research, teaches and consults for governments, nonprofits and corporations in China, Denmark, Oman, Finland, Poland, Morocco, France, Pakistan, Germany, India, Israel, Italy, Jordan, Kazakhstan, Portugal, Rwanda, Singapore, Slovakia, Switzerland, the Netherlands, and Yemen. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, Chrysler, GfK Market Research, and Herman Miller, among others.
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