On this episode, Tony Lambert, CTO of TechSmith, discusses how TechSmith stays at the forefront of innovation by listening to customer needs, conducting research, and staying informed about industry trends. Plus, he explains why TechSmith has invested in content creation roles and how, in the future, video AI may be able to diagram manual skills, teach soft skills, and provide more advanced editing capabilities.

Tune in to learn:

• How the screen recording industry has evolved, with more tools entering the market and screen capture becoming more prevalent.
• How TechSmith stays at the forefront of innovation by listening to customer needs, conducting research, and staying informed about industry trends.
• Why TechSmith prioritizes the end-user experience while also considering the needs of enterprise customers and addressing security and privacy concerns.
• How the company culture at TechSmith fosters longevity and loyalty among its engineers, who appreciate the focus on work-life balance, support for experimentation, and the opportunity to make a meaningful impact. 
• How TechSmith uses its own products for documentation, project management, and HR training.
• Why the company has invested in content creation roles and leverages visual communication tools.
• Whether in the future, video AI may be able to diagram manual skills, teach soft skills, and provide more advanced editing capabilities

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