What happens when you remove friction? Better yet, what happens when you focus on small, incremental gains that compound on each other rather than aiming for big massive wins?

On this episode, we are joined by ex-Facebook & ex-Microsoft tech leader Josh Twist to dig into these topics and more.

You'll learn:

• why small wins are better than big wins
• why it's mission critical to make things easy
• why UX doesn't win deals (but it does earn advocacy)
• why feature growth can kill (rather than help) a product

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Guest
Josh Twist
Co-Founder & CEO at Zuplo [@zuplo]
On LinkedIn | https://linkedin.com/in/joshtwist
On Twitter | https://twitter.com/joshtwist

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Host
Ted Harrington
On ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/ted-harrington

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This Episode’s Sponsors

CrowdSec 👉 https://itspm.ag/crowdsec-b1vp

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Resources

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For more podcast stories from Tech Done Different With Ted Harrington: https://www.itspmagazine.com/tech-done-different-podcast

Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTQ79pdnWWvCuhWjyw9WGwi

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