"I realized that I could change somebody's day because I'm the first person they're speaking to, most likely." Magnolia Coffee Co's Production Manager, Ben Alleman, got into the coffee scene because he wanted a change from the restaurant industry. He quickly fell in love with what he calls the 'counter-culture.'

Magnolia's goal is to make the top 3-5% of coffee accessible to the everyday coffee drinker. While Alleman himself hasn't gone to the origin spots of the coffee, Magnolia's owner has traveled extensively to the different growing regions.

But even with the best beans, it always comes back to that counter culture and the barista behind the bar. Alleman says the best response to a first sip is when someone says, 'Wow, I don't need to put anything in this!'

Says Alleman, "You can really change somebody with a really good cup of coffee."

 

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