In this episode we talk about the Jobs to be done theory, understand what your customer is trying to achieve by hiring your product or service.  We also discuss:

1. How we learn


2. The importance of context and progress


3. How having a countdown clock can help you

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• If you want to listen to more podcasts on Jobs To Be Done, go to Jobs To Be Done Radio and for more resources, head to jobstobedone.org


• You can follow Bob Moesta on linkedin (Bob Moesta) and twitter (@bmoesta). 


• His next book, Demand-side Sales 101: stop selling and help your customers make progress is scheduled for the summer of 2020.