"You're the master of your own vision." In this collaboration with Rhythm Section, Ninja Tune's head of physical retail gives a masterclass on the inner workings of a record label.

Alex Ives has been at Ninja Tune for ten years as the head of physical retail. He also runs Big Dada, a sub-label run exclusively by minorities and people of colour. In this masterclass recorded live in London, Ives unpacks the various departments and teams that make up the Ninja Tune enterprise, from manufacturing, sync and publishing, to product management and A&R. He also suggests a few routes for young people to get a foot in the door of the label world. It's often not a matter of trying to score a hard-earned internship at a major, he reflects. Often, it's easier to launch a career by starting a label yourself and adding it to your CV. "Going DIY can build a massive amount of love and interest that can lead you to a major label," he tells host Emily Jones. "Sometimes that's the best way."

Working as the head of physical distribution doesn't come without its challenges in a world facing climate change, and Ives fields questions about pressing vinyl as a carbon-negative company, re-thinking record packaging, working to change consumer habits around ordering and returning records, and navigating a booming streaming economy. To hear more of his insights, listen to the episode in full.

This conversation was recorded live in London, and you can watch video shorts from the talk on YouTube. Watch the Masterclass video playlist via the link below: https://www.youtube.com/watch?v=anqltFRkqVM

Rhythm Section’s Future Proof project is supported by Arts Council England and PRS Foundation.