How Much Does TikTok Pay For 1 Million Views?

Generally, the TikTok Creator Fund pays between $20 and $40 per one million views. This data comes from a survey of TikTok influencers, which found that TikTok pays between $0.02 and $0.04 per 1,000 views, so it’s only an estimate.

However, to even be eligible to earn money from the platform, a TikTok user must have received at least 100k views within the past 30 days.

While the way TikTok calculates creator earnings isn’t revealed publicly, reports suggest that the platform considers the following factors:

Geographic location

Engagement rate

The genre of the published content

Account health

Furthermore, if we are to extend our initial calculation, we can also calculate estimated payouts for five million and ten million views.

Number of Views

Estimated Earnings

How much does TikTok pay per 1,000 views?

$0.02 – $0.04

How much does TikTok pay per 1 million views?

$20 – $40

How much does TikTok pay per 5 million views?

$100 – $200

How much does TikTok pay per 10 million views?

$200 – $400

Estimated TikTok Creator Fund payouts

When comparing TikTok creators’ earnings per view, they are substantially lower than other platforms. For example, YouTube influencers can expect to earn between $1,200 and $6,000 per million views, which is over a thousand times greater than TikTok.

The reasons for such a disparity are due to the types of videos native to the platform and the user demographics. Compared to TikTok videos, YouTube videos are longer, allowing the platform to display ads inside them. Additionally, the audience is older, so advertisers are willing to pay more.