The Software Process and Measurement Cast 798 features my interview with Steve Taplin of Sonatafy Technology. Steve and I discussed the nuances and benefits of nearshore software development. Steve also provided his thoughts on why building an uplifting culture both inside and outside the organization reaps powerful rewards for everyone it touches. Steve Taplin leads Sonatafy Technology as its CEO, bringing an entrepreneurial flair and inspirational leadership to the forefront of nearshore software development. His career is marked by a series of successful business scalings, showcasing his ability to tackle complex challenges within the tech industry. Steve's expertise spans across critical business domains, driving Sonatafy to excel in delivering top-tier software solutions.  Contact Information: Re-read Saturday News This week we put a bow on our re-read of with a few final thoughts. This book has earned a place on my useful bookshelf. The quote from last week sums up my rationale for Re-read Saturday.  “We take action because of our relentless pursuit of improvement. That is what professionalism is all about.” Next week we will begin our re-read of  by Cal Newport.  Buy a copy and get reading – .     Week 1: – Week 2: – Week 3:   –   Week 4: – Week 5: –   Week 6: –   Week 7: –   Week 8: –   Week 9: –   Week 10: -    Week 11: -   Week 12: -      Week 13: s -                                                                                                                 Next SPaMCAST  The SPaMCAST 799 will feature an essay on why all communication is not collaboration. Like all trendy words, we are confusing the meaning and in the process losing the value of the act. One final thought before next week, just because you allow time for Q&A, a talk at an All Hands Meeting is not collaboration even if you say it is.  We will also have a visit from Jon M Quigley and his Alpha and Omega of Product Development column. A little foreshadowing… SPaMCAST 800 will feature Johanna Rothman, Jeremy Willets, and me.