The Software Process and Measurement Cast 778 marks our return from Iceland.  WICKED trip, great country, great people!  We return with our interview with Bill Fox. Bill and I discussed his new book, , transformation, dialog, listening, and leadership. The many conversations Bill and I have had over the years leave me in a better place.   Bill states, “I believe that the great leaders and companies in the 21st century will go on a Forward Thinking journey and be built from the inside out.’ The world has shifted, and new rules apply. It used to be that you would win by managing change, following best practices, working harder, or even smarter. It was the age of Industrial Thinking and people as profit-producing units. Bill’s LinkedIn Profile Websites (Company) (Personal) (Blog) Email bill@billfox.co   Re-Read Saturday News This week in our re-read of L. David Marquet’s, , Leaving Bluework Behind: Commit. Whether you classify thinking as System Two thinking or bluework, at some point you have to cross the barrier from contemplation to doing. Chapter Five focuses on reducing the barrier between thinking and action.  The process that bridges that barrier is commitment. The author begins the chapter by making the distinction between commitment and coercion.  Previous installments of our re-read of  (buy a copy)! Week 1: –   Week 2: –   Week 3: –   Week 4: – Week 5: –    Week 6: -   Next SPaMCAST  The Software Process and Measurement Cast 779 will wrestle with the question, when is prioritization micro-management? The answer is not straightforward but often can be yes. We will also have a visit from Susan Parente and her Not A Scrumdamentalist column.