According to the Zeno Strength of Purpose Study (2020), consumers who think a brand has a strong purpose are:

• 4 times more likely to purchase from the company


• 6 times more likely to protect the company in the event of a misstep or public criticism


• 4.5 times more likely to champion the company and recommend it to friends and family


• 4.1 times more likely to trust the company

And how do we best communicate purpose. Stories.

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The Stories Mean Business podcast with Nick Warren.

One Idea A Day, Every Day.



Get deeper into business storytelling:

https://storiesmeanbusiness.com/storybusiness/

https://storiesmeanbusiness.com/podcast