So, is Organic beauty really better...and what does it really mean to be an organic beauty brand?

This season is sponsored by The Soil Association.

At its core, organic beauty refers to products made with ingredients grown without synthetic pesticides, herbicides, or genetically modified organisms (GMOs). This method of production emphasises a more natural and sustainable approach to skincare, steering clear of harmful chemicals that may find their way into conventional beauty products.

Now I have been doing loads of research for this episode and came across some really interesting stats - hilariously the source isn’t one I would have ever expected, Hollywood Mirrors makers of Dressing table mirrors, but hey ho! The organic industry experienced 10-year consecutive revenue growth of 13% between 2019 and 2020, making £13.8 million. The UK has over 14,000 certified organic ingredients and 15,000 all natural products in the beauty industry.

Soil Association Certification is the UK’s leading organic certifier offering a huge range of organic and sustainable certification schemes across food, farming, forestry, fashion & textiles and beauty & wellbeing. It is wholly owned by the Soil Association Charity, which campaigns for a world where the links between climate, nature and health are respected. Soil Association is a founding member of the international COSMOS standard, the largest international standard for organic and natural cosmetics. This is desperately needed in a world where cosmetics can be labelled as “organic” even if they have 1% organic ingredients!

Paige Tracey is the Business Development Manager for Non-Food at Soil Association Certification, leading on the communications for the organisation’s Beauty, Wellbeing and Textiles Organic certification schemes. She has been recognised for her strong impact to date in the world of organic and natural cosmetics, being named one of Natural Product News’s “30 under Thirty” finalists for two years running, as well as being named their 2022 Rising Star in “Who’s Who in Natural Beauty”. She has been a judge for Marie Claire UK on both their Sustainability Awards and their Skincare Awards.

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