It’s something every marketer studies endlessly. If you’re in business, you’ve heard of it by now: the “funnel.”

There’s a good reason this concept is so common. Understanding the funnel and applying it to your business is crucial to your company’s growth. You could even argue that without studying the art of the funnel, your business can’t grow at all!

 Whether they realize it or not, all businesses funnel. It’s just that some are better at it than others.

In short, the funnel is the thing that takes people from perfect stranger, to lead, to customer, and finally to creator of other customers. It’s a central tenet of digital marketing, and the only efficient way to approach the task of finding your customers among all those millions of people out there on the Internet.

Today, we’ll explain the funnel, unpack its mysteries, and illustrate the concept with a hypothetical example. Let’s build your funnel, and get some people into it. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed| How To Subscribe

Give us a Rating & ReviewToday's SponsorsWave

Chasing down payments and invoices is annoying, especially for small business. Wave’s easy-to-use invoicing software lets you customize invoices, look professional, and get paid faster. Wave’s recurring invoicing feature lets you forget the paperwork chase and get back to the business you love. Head to waveapps.com/mba for 100% free, unlimited invoicing.AdSkills

One of our sponsors has a free gift for you! If you’ve ever run Facebook ads before, you probably know about custom audiences and retargeting. Adskills.com founder Justin Brooke wrote a great book on the subject: featuring 7 proven retargeting campaign strategies. They’ve printed 1,000 copies of this book to give away — all you pay is shipping. Get your free copy now at adskills.comwhile it’s still available!Retargeting Recipes, Show Links

Elementor

ClickFunnels

LeadPages

The post MBA1449 What Exactly Is a Funnel? (and How to Build One) appeared first on The $100 MBA.

See omnystudio.com/listener for privacy information.