The Pipeman interviews Ace Trump about his Podcast Louder With Ace. They talk about how the pandemic and the invasion of Ukraine affects the bands bottom line as bands make most of their income by performing live. They also talk about how the price of touring has doubled or tripled over the last couple of years, forcing bands to cancel tours. The podcast was made to give fans an insight of what goes on behind the scenes in the music industry and the challenges bands have to navigate through. At first, the podcast was made just for fun but it got such a good reaction from fans that they are now taking it more seriously.
THE BILLION DOLLAR QUESTION:
WHAT IS THE FUTURE OF THE MUSIC INDUSTRY?

Legendary rock music manager Ace Trump launches his new podcast tackling the big question: what is the future of the music industry?
Louder with Ace taps into the combined audience of his bands, where the show will be promoted, with a combined 1.9 billion views and 2 million
subscribers.
Ace’s show uniquely platforms a combination of rock stars, industry luminaries, journalists and the international politicians who champion the industry.
A seasoned, dynamic and engaging raconteur, Ace hosts the weekly Louder with Ace podcast. With his famously wide smile and infectious laughter, Ace invites his audience backstage to the music industry with a VIP-pass to the inner sanctum the business.
Ace discusses rock music history with encyclopedic aplomb and peppers his show liberally with outlandish tales from rock’n’roll hedonism to rubbing shoulders with Heads-of-State.
Co-founder of Siren Artist Management, Ace’s impressive roster includes rock legends Thin Lizzy, Europe, Saxon, Uriah Heep, Black Star Riders and Murderdolls to name a few. Ace’s artists have sold 80 million records globally, amassing dozens of Platinum records along the way.
Ace is a music industry veteran of over 30 years, having begun his illustrious career as a journalist. He has worked with artists as diverse as The Who, Christina Aguilera, Iron Maiden, Asia and Guns ‘N Roses.
Louder also platforms guests from the arts and culture where Ace is a fan. He discusses his collection music and horror film memorabilia and art (with pieces by The Residents to Salvador Dali and H.R. Giger) and his comic book collections with works by his favorite artists and writers Bernie Wrightson, Michael Kaluta, Alan Moore and Neil Gaiman.
Louder is co-hosted by Sean Baldwin and Boomer, Ace’s opinionated rescue German Shepherd. A native of British Columbia, Ace resides in Los Angeles.
The music industry adapted when consumers switched to digital music and pivoted to focus on live music revenue – but what could industry do when Covid shut the world down for 2 years? Added to this, with Brexit, decades of visa-less work permits enabling European touring came to an end. This perfect storm has decimated the global music industry.
Ace kicks off a series of conversations with international changemakers by talking to the author of the Live Music Act, Lord Tim Clement-Jones, and entrepreneur and music investor Lord Paul Strasburger, about what industry can do with lawmakers to find solutions.
Lord Clement-Jones and Lord Strasburger outline their vision of the future for the creative industries with a change in Government.
Ace gives an exclusive insight into how he innovated and steered his huge roster of rock bands through the pandemic.

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