This week on The Changelog we’re talking with Joe Reis about data engineering and the beginning of generative AI. We discuss, phone hacking via frequency, the role of a data engineer, this AI hype cycle we’re in, build vs buy, the disconnect between data analysts and the business, ethical considerations around AI-generated content, and more. We also discuss the tension between AI and traditional engineering, as well as the inevitability of AI integration into pretty much everything.