With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: What are the actionable steps to get there?

We speak with Jeff Perkins, CEO at ParkMobile, about his journey from CMO to CEO and his big lessons that every marketer should know to become CEO. 

What we discussed:

• A background on Park Mobile & how Jeff became a CMO
• What compelled Jeff to become CEO & relationship building
• The timeline to become a CEO
• The power of networking

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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