In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely. 

 You’ll learn about:

• Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.
• The massive opportunity in Live Social Shopping for CPG brands.
• The single most important piece of career advice I have for mid and young professionals.
• Why creative must be validated organically before you spend working media dollars.
• How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.