How did the U.S. become the Olympic powerhouse it is today? Cold War competition. The Soviet Union sponsored their athletes. But America wanted its athletes to pull themselves up by their bootstraps. It birthed an unexpected accelerator of Olympic development: College football. Stay with us now.

On today’s show, how college football became an Olympic development engine. And how that engine might not be running as smoothly as it once did.

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The monetization of college sports

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