We may not see it this way, but real estate isn’t as risky as we think. In fact, in many ways, we’re conditioned against taking risks, and that’s why leverage is such a hard concept for the majority of our industry. Think about the restaurant business - leverage is built in from day 1, you know that you’ll need a manager, front of house, chefs and servers so you take loans and do what you need for the business to succeed. In real estate, leverage is a line we cross kicking and screaming, and that actually harms our businesses in the long run.
There are many reasons why we won’t invest in leverage - we don’t think we have the time, the money or even the ability to let go. All these reasons are barriers we can overcome. With the right strategy and roadmap, leverage is something we can implement. What are the roles that can propel out businesses if we hire them? How do we overcome our limiting beliefs about leverage?
Today, founder and CEO of Rocket Sphere VA, Justin Nelson shares how VAs can make your business more valuable.
Quotes
Being a solo agent’s not a problem but being a solo agent with no leverage can be a big problem. -Justin Nelson
Key Points
Why you need leverage
There are only 2 things virtual assistants can leverage, personal activities and business activities. When people start with VAs, the first thing they want leveraged is things like cold calls because they don’t want to do it themselves or they aren’t having success with it. Your goal when it comes to hiring a VA is to buy time back so you can invest it where it truly matters, like cold calling.
Comparison isn’t always bad for you
Comparison is a thief of joy if you’re emotionally immature. If you don’t beat yourself up afterwards, you can learn from other people, and that can bring clarity and propel your business.
Reinvest your time wisely
The first thing we need to do is look at things in our lives we can leverage. If we leverage personal activities that gives us more time in our businesses so we can reinvest that time. The problem is, most people that hire VAs and fail get time back and reinvest that time in crappy things.
How to seamlessly integrate VAs into your business
Don’t operate VAs like computers where you send them a task and wait for them to send it back. You’ll have more success if they sit in a Zoom room for 8 hours a day.
If you had $50k to spare, this is how to build out your leverage;
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Executive Admin
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Marketing VA
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Client care manager
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Video Editor
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Accounting VA
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Lead Manager
VA hiring order for agents;
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Marketing VA
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Client Care Manager
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Executive Admin
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Video Editor
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Lead Manager
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Accounting VA
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Team Recruiting and Onboarding
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Marketing VA #2
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Interaction and Shipping VA
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VA #1 for lead agent
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VA #2 for lead agent
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VA for client success recurring income program
Use leverage to retain the best people
If we want to build a team that retains talent, we have to make agents see a path to having a forever in our world. One way we can do this is to provide a VA for the top agent on our team. That’s something that keeps them in our world longer.
Why you hate leverage
There’s no such thing as business problems, only personal problems that affect your business. So some of the reasons we have limiting beliefs about leverage go back to our mindset and emotions, and that stuff can be sorted out through coaching and therapy.
The biggest barrier to implementing leverage
Most people don’t hire a VA because there were 2 extreme options before; hire a huge, expensive company or do it yourself. Both options can make it hard to take action. Sphere Rocket VA is the perfect middle ground.
Guest Info
Justin Nelson is an entrepreneur, leader, coach to Top Producers and CEO of Sphere Rocket VA, an 8-Figure Company with 5800 VAs.
For more information, head to www.sphererocketva.com.
To get access to all the files and documents mentioned today, head to sphererocketfiles.com.
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