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He was always a salesperson at heart but didn’t really realize it
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He has a business degree and responded to a bulletin board post “make money”
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It was an MLM and after a couple of meetings he learned how to disrupt the negative assumptions about making money, which his college professors never mentioned
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He got into personal development
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He started selling training products to basketball players who found him on YouTube
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He only played one year of high school basketball then D3 basketball and made it to the pros, so people started finding him online for his mindset content
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It took a while for him to realize that not everyone thought like he did
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He stopped playing ball in 2015 and wanted to get into the professional speaking business
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He applied to some TED talks and got accepted
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Then he started writing books
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Build your own audience and master DTC, direct-to-consumer
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His mom was an educator who got her college degree when he was in college
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He was not “found” by the pros
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When he graduated college in 2004 he worked at Foot Locker store then Bally Total Fitness
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He went to an exposure camp for basketball players: you pay to play for two days with 200 other players
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Then he cold-called basketball agents, which was a flip in the script
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He called about 60 agents and reached 20 and sent them a VHS tape that he recorded and one agent said he’d represent him in late 2005 and got him a job in Lithuania
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He was blogging and sharing his videos on YouTube
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He got his experience writing then other players had questions on how to play overseas
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By 2009, he started thinking about how to leverage this into a business
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2015 was his last season and he played with a different team every year
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Not a fan of the news
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Don’t follow or associate with the negative people
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Find your lane in which you can succeed
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Principles—never change, Strategies, Tactics—can change daily
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Your mandate as an entrepreneur is to make money, which should remain very clear
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If you don’t like running ads, don’t run them. Hire someone and keep your eye on them.
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You can do this with any aspect of your life.
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You can create content like podcasts
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Become findable
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Collaborate
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Be consistent
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When it comes to hiring staff, give them the “brief” that needs to be clear and detailed. You need to know what you want.
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If you’re an expert, I believe you should be able to produce the results and explain it to me, so here’s $100; go make it happen and explain it to me
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He’s not a fan of agencies…they are looking for their next client
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Are you—or do you want to be—a top 2% performer? Join his program.
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Mindset and strategic tools
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His first coaching client was back in 2015 via Periscope
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Around 2020, when speaking gigs dried up, he pivoted to more in-house stuff
