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Jim Rohn, “Don’t hope it was easier. Hope you were better.”
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The power of celebrities to grow your sales
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“Stop or My Mom Will Shoot” was a “troll” by Arnold Schwarzenegger to get Sylvester Stallone to take the roll and suck at it
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Glenn’s last event cost $850,000 to put on, and it made $820,000, but it brought him a lot of publicity
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His first event was 12 people “that I begged to come,” and he made one sale, which was his first 1-on-1 client for about $12k for the year
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He started this in 2008, and it’s a bit like poker in that every event is another hand…so he pushed his $12k into the next event, and that put 50 people in the room and he made about $15k…
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With that money, he bought a $10k program and learned how to put 200 people into a room for two days and made $100k
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Then he hired that coach for his $50k coaching
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Like a poker player, he goes all in, and sometimes he makes it big, sometimes he barely breaks even…
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But at each event, he adds to his database of prospects that he can market to, and he closes 5% to 10% of them, thereby creating income security
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In his 15+ years, he’s only had one big loss on an event, and it wasn’t because of the celebrity, but it was not a fit for the audience
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When something is free, only about 50% of the registrants will make it
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Set big goals and put them out there
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Mortgaged his house to have Arnold Schwarzenegger speak at his event
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He paid the 6-figure downpayment and worked his butt off for six months to make it happen
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He was then invited to play poker at Arnold’s house with 40 celebrities, and he’s now done business with him six times
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Paid 14-year-old Caleb Maddix $11,000 to speak for 90 minutes
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Get his book, “Punching Above Your Weight”
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Dan Kennedy, “I’ve never had an original idea in my life.”
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He now has a staff of 36 people since COVID, and he’s helping his clients do what he was teaching
