In this episode, host Matt Jones sits down with Allan Ferguson, industry expert and founder of Service Success Network, to discuss "The Future of the Trades Industry: Insights from an Industry Expert." Tune in as they delve into the ever-evolving world of the trades industry, exploring topics such as changes in the plumbing industry, conversion rate optimization, pricing models, AI and automation, coaching, and finding good people. Gain valuable insights into the industry's transformation and discover strategies to thrive in a competitive market. Join the conversation and gain a competitive edge in the trades industry.
Watch the video version of this podcast at https://youtu.be/dm8v0OzahQk
Discussion Points:
00:00 - Coming Up!
00:14 - Tradie Web Guys
01:18 - Welcome Allan Ferguson
05:31 - Expertise in profitable drain service business.
07:37 - Evolution on tools that can leverage your business.
12:39 - Difference on training. AU vs US
15:06 - TAFE is for apprenticeships and practical learning.
21:01 - Skilled trade shortage causes system pivot.
21:32 - Good people hard to find, GFC impact.
25:49 - Efficient business model with no salespeople.
30:37 - Costs, pricing, and margins explained briefly.
35:40 - Finance training lacking, technology changing quickly.
40:06 - AI will impact service industry, advertising costs.
45:37 - Conversion optimisation, lead nurturing, sales cycle management.
51:47 - The Foundations Program
Resources:
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