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In this episode of The Site Shed podcast, host Matt Jones welcomes special guest Mike Disney, CEO of CEO Warrior, to discuss the fascinating world of pricing exercises and their impact on business success.
Discover the importance of sharing financial information with employees and unravel the secrets of understanding pricing nuances for higher profitability. They also delve into additional expenses to consider and the significance of breaking down pricing structures for customers.
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Discussion Points:
00:00 - Coming Up
00:27 - Get 30 leads in 90 days
01:14 - Welcome back Mike Disney
04:58 - Educate employees on financial responsibility for growth.
11:42 - "1 booked call could mean millions - clarity, alignment, accountability"
13:31 - Create pricing structure for owner-operator business
24:26 - Costs of running a business: $3600 + bad debt + bank charges + accountant.
28:46 - Credit card fees cost several hundred monthly.
36:45 - Expenses: office, payroll, and rent.
44:56 - Incredibly conservative expenses, hourly rate calculation.
51:56 - Interactive pricing exercise teaches financial responsibility.
59:49 - Tennis balls loss led to profitable sales.
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Resources:
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