In this episode of The Site Shed podcast, we delve deep into the transformative power of the virtual estimate. Discover how businesses are leveraging virtual estimate techniques to build trust, enhance client relationships, and drive profitability. From brand positioning to the human touch in digital interactions, the virtual estimate approach is reshaping the way businesses operate. Join us as we explore the ins and outs of this game-changing strategy, and learn how you can implement it to maximise growth and success.
Watch the video version of this podcast at https://youtu.be/rfdpq_0eT8Y
Discussion Points:
[00:01:06] Virtual estimating process for profitable sales growth.
[00:04:49] Consistent flow of leads helps with selection.
[00:07:49] Virtual or in-person consultations for designing projects.
[00:11:43] Quick response and qualification for low stakes calls.
[00:13:52] "Letting more in, referrals, last look, busy clients"
[00:18:26] Team hesitant, went virtual. Clients liked photos. Owner takes control. Fee adjusted, found sweet spot. Convenient, no charge option available.
[00:21:51] Defining brand and positioning relative to competitors.
[00:25:45] Increasing demand for video communication among clients.
[00:26:37] Zoom rooms improve face-to-face interactions in business.
[00:30:54] Hiring competitors, training, and pivoting strategy
Resources:
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