What happens when people live decades longer than before—but not necessarily healthier? Iana Kouris, customer experience leader at BCG X, explores how companies can help people live healthier and longer. Businesses can jumpstart the longevity economy by designing new products aimed at the growing elderly population and supporting their older but still valuable older workers. 

Learn More: 

Iana Kouris: https://on.bcg.com/4fvFrXv 

BCGX: https://on.bcg.com/4ltCU1A 

How Digital and AI Will Reshape Health Care in 2025: https://on.bcg.com/4mEGBCu 

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