A call to action from Consumer NZ to help get on top of false environmentally-friendly claims on our products.

It says issues of 'greenwashing' are rising, and it needs the public's help to send in examples to determine the full scope of the problem.

Almost half of Kiwis find it difficult to decipher whether a product's green claims are true.

Consumer NZ's Head of Advocacy and Research, Gemma Rasmussen, says it's easy for products to enter the market without any checks run on sustainability claims.

"It takes our investigative team hours to look at a product, go to the website, talk to the manufacturers and really try to keep up with what is going on- and I think that is part of the problem in New Zealand."

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