Since the earliest days of commercial radio, companies have been using sound to worm their way into our brains. And over the decades, they’ve come up with all kinds of sonic tactics to make us want, crave and remember their products. In this episode, we take a whirlwind tour through the sounds of persuasion. This story was adapted from Under the Influence with Terry O’Reilly.

Watch our video shorts on Youtube, Instagram, and TikTok.
Follow us on Reddit, Twitter, and Facebook.
Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.
If you know what this week's mystery sound is, tell us at mystery.20k.org
Send us a message with your Bass Tape memories at hi.20k.org.
Subscribe to Under the Influence with Terry O’Reilly wherever you get your podcasts.
Enter to win a free Scarlett audio interface at focusrite.com/20khz.
Listen and subscribe to Class of 88 on Wondery.
Get 15% off an annual MasterClass subscription at masterclass.com/20k.
Support us by supporting our sponsors at 20k.org/sponsors.
Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/soundsthatsell
Learn more about your ad choices. Visit megaphone.fm/adchoices