Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity.
Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”.
Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.
SHOW NOTES
00:00 – Welcome to Uncommon
00:40 – Exiting a Cult
01:50 - Psychology of Cults
05:10 - Becoming a Consumer Psychologist
10:00 - All Marketers are Liars
13:50 - Childhood dream job?
17:30 - Insights from corrective services
19:50 - First two years of business
23:00 - Landing Clients doing things differently
24:10 - Why sell the firm?(Naked communications)
25:15 - Thinkerbell approach
30:00 - Best approach for small agencies
34:15 - What’s for lunch?
34:40 - Marketing Science
38:40 - Black T-Shirts Podcast
41:07 - Questions you always and never get asked
43:00 - Sigma Grindset
46:20 - There is no ‘WAY’ to success
47:20 - Rapid Fire Questions
53:10 - Closing Remarks (Social medias etc)
LINKS
Adam Ferrier - Twitter
Adam Ferrier - Linkedin
Adam Ferrier - Instagram
Thinkerbell
Black T-Shirts - Adam’s Podcast
Stop Listening to the Customer: Try Hearing Your Brand Instead
The Advertising Effect: How to Change Behaviour
Going Clear: Scientology & the Prison of Belief
The Culting of Brands: Turn Your Customers into True Believers
All Marketers are Liars - Book
Severance - TV Show
The Hidden Power of Advertising - Robert Heath
Lemon. How the advertising brain turned sour - Orlando Wood
Death Note - Anime
