This is the 2nd time we’ve had Athan from July on. If you’re new here, Athan Didaskalou is the Co-Founder & Chief Strategy Officer of July -  a luggage and travel accessory company built for a new generation. 

We last caught up with Athan just a month before the pandemic started, so this was a nice catch up on everything that happened in between. 
 

SHOW NOTES 

00:00 - Welcome to Uncommon

00:30 - 95% drop in revenue 

03:35 - Expanding into the US market

08:00 - Production 

10:10 - Setting up in the US

13:40 - Evidence based marketing 

19:00 - Tech Marketing (Blockchain)

21:40 - Travel after COVID

28:50 - Finding good employees 

33:58 - Lifetime value for customers 

40:27 - Supply chain (containers)

43:50 - Australian production costs 

49:10 - Amazon workers (scalability)

52:16 - Rapid fire questions 

55:45 - Closing remarks 

LINKS

Athan’s LinkedIn

Athan’s Instagram

July