Anne Marie Roerink from 210 Analytics presented the latest Power of Meat (POM) Study – a consumer study on meat usage, attitudes, and trends – at the Annual Meat Conference in Dallas, Texas. This 18th annual study reflects on another unusual year, disrupted by the ongoing COVID-19 pandemic, inflation, and supply chain challenges. Leveraging the long trendlines, the 2023 study aims to understand how and what changed in shoppers’ perceptions, attitudes, and behaviors of meat consumption, buying, and preparation. According to the report, in 2022, meat sales soared 5.7 percent versus a year ago and almost 87 percent of all...

Article Link