On today’s episode, host Katya Allison is joined by Jordan West, Agency Owner of Mindful Marketing Co., for a conversation about how ambassador communities can act as a valuable marketing tool.
In working with brand ambassadors, Jordan recommends keeping a few important concepts in mind:
- Ambassadors and influencers are not synonymous, and they should be treated differently.
- Paying ambassadors often doesn’t encourage real commitment to the brand.
- Ambassadors should be self-selected from the very bottom of the marketing funnel.
- Before building an ambassador program, create a VIP customer group where ambassadors can be cultivated.
- Leverage direct communication with your ambassadors through a platform like Slack.
- Ambassadors are just one marketing channel and should be used in conjunction with other traditional marketing methods.
A strong ambassador program is an underutilized marketing tool that can build customer loyalty and cultivate an organic community.
#Content #influencermarketing #ecommerce #creatormanagement
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